Privacy Policy.

01Who we are

This Privacy Policy explains how Prime Pay USA ("Prime Pay," "we," "us" or "our") collects, uses, shares and protects personal information when you visit our pages, submit a form or application, or communicate with us by phone, text or email. By using our pages or submitting information to us, you agree to the practices described here.

02Information we collect

We collect the information you give us, information created when you use our pages, and information from our partners:

• Contact details: your name, email address and phone number.
• Business details: your business name and address, Employer Identification Number (EIN) or tax ID, and card sales information such as your typical sale, largest sale and monthly card volume.
• Identity verification details: your Social Security Number, a photo of your government-issued ID, and other information needed to verify the business owner.
• Banking details: your bank account and routing numbers, including from a voided check.
• Communications: records of calls, text messages and emails with us.
• Device and usage data: your IP address, browser and device type, the pages you view, and similar data collected through cookies, pixels and analytics tools.
• Information from partners: results of identity, fraud, credit or underwriting checks from banks, processors and verification services, where permitted by law.

03How we use your information

• To review your application and set up your merchant account and rewards.
• To verify your identity and your business, prevent fraud, and meet the requirements of our banking and processing partners.
• To run the Prime Pay rewards program, including tracking and redeeming points.
• To contact you about your application, your account and our services by phone, text message and email.
• To improve our pages and measure our advertising, using device and usage data only.
• To comply with the law, enforce our terms and protect our rights.

04How we share your information

We do not sell your personal information. We share it only as needed to provide our services:

• Banking and processing partners: underwriting banks, payment processors and card networks that review and approve merchant accounts.
• Service providers: companies that host our pages and forms and run our CRM, phone, text and email systems. They may use your information only to perform services for us.
• Advertising and analytics partners: receive device and usage data from cookies and pixels only. We never share your Social Security Number, ID, bank details or tax ID with advertising partners.
• Legal and safety: when required by law, court order or government request, or to protect the rights and safety of Prime Pay, our customers or others.
• Business transfers: as part of a merger, acquisition or sale of assets, subject to this policy.

05Text messages (SMS)

If you give us your mobile number and agree to receive text messages, we may text you about your application, your account and our services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive text messages is not a condition of any purchase.

06Cookies and tracking

Our pages use cookies, pixels (such as the Meta Pixel) and similar tools to keep forms working, understand how visitors use our pages and measure our ads. You can block or delete cookies in your browser settings and manage ad preferences in the settings of the platforms you use. Some parts of our pages may not work properly without cookies.

07How we protect your information

We use administrative, technical and physical safeguards designed to protect your information, including encrypted connections when you submit forms and limiting access to sensitive details to the people and partners who need them. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

08How long we keep it

We keep personal information for as long as needed to review your application, provide our services, run the rewards program, and meet legal, regulatory, tax and banking record-keeping requirements. When it's no longer needed, we delete or de-identify it.

09Your choices and rights

• Opt out of marketing emails with the unsubscribe link, and out of text messages by replying STOP.
• Ask us to access, correct or delete your personal information, subject to legal and banking record-keeping requirements.
• Depending on where you live (for example, California and other states with privacy laws), you may have additional rights, including the right to know what we collect and the right not to be discriminated against for using your rights.

To make a request, email [email protected] or call (347) 484-8655. We may need to verify your identity before acting on a request.

10Children

Our services are for businesses and adults. We do not knowingly collect personal information from anyone under 18.

11Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it last changed. Changes take effect when posted.

12Contact us

Prime Pay USA
[Mailing address]
Email: [email protected]
Phone: (347) 484-8655